Mayvera Wellness
Provides self-transforming therapy for young girls and women who want to overcome negative experiences.
Service
Brand Strategy, Brand Identity, Digital Design.
Client
Mayvera Wellness
Year
2020
Our task was to position the new age psychology practice and build a new identity system that resonates with, and communicates their sole purpose to their target audience, as well as create a digital experience that appeals to new clients.
Before​
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After
Secondary Lockup
During the discovery session, we established several attributes that describe the personality Mayvera Wellness; transformation, empowering, healing and community. This inspired an identity that reveals powerful visual language and positive change.
The concept of the logo is a direct influence from the process of metamorphosis. It tells a story of the caterpillar gradually becoming a butterfly to symbolize evolution, transformation, and healing.
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Brand Overview
