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Strategy

Messaging

Identity Design

Packaging Design

Printed Marketing Assets

Freshly Squeezed For You

Fresh Squeeze Juice Bar is a one-stop-shop for healthy refreshments. It uses fresh and quality fruits, vegetables, and spices provided from a local farm. To help the Fresh Squeeze team build their promising brand and evolve their products, we designed a visual identity, including relevant print materials, packaging design, and branding illustrations.​

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Crafting The Strategy

We helped create the best strategy to brand Fresh Squeeze Juice Bar. Over an intensive session, we discovered the obstacles. In the process, we prioritized the needs and goals of Fresh Squeeze Juice Bar and their customers. 

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Getting To Know The Customer

Lenny Organny cares first. it's the go-to product for naturals obsessed with organic, plant-based hair and skincare. To comprehend their customer's needs, we developed individual profiles that represent target customers. 

Customers

Healthy
Conscious
Millenials
Free-Spirited
Leaders​

Defining The Brand

Through the effective strategy we introduced, we were able to extract and refine the brand pillars. As a result, we defined the brand’s personality; how it should look, sound, and act.

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Brand Positioning Statement

Fresh Squeeze Juice Bar provides freshly pressed customizable juice to local health-conscious Millenials who seek a wholesome and sustainable lifestyle.

Brand Identity

Our studio developed the identity system to make sure every customer touch-point reflected the Fresh Squeeze Juice Bar brand. The brief included a logo design, a color palette, a new typeface, and coherent design elements. 

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The Logo

The owner of Fresh Squeeze Juice Bar wanted to stay away from the generic leaf and fruit icons that are commonly associated with organic juice companies. Instead, we combined a cup with the letter F and a drop of liquid. 

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Selecting the best type

Avenir Sans

Avenir Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Avenir Medium

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Avenir Medium

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

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Choosing a color palette
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Creating Illustrations
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The Experience
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We created a stimulating, playful experience through various touchpoints and customer interactions.  

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​Bloom Studio – A wellness branding agency specializing in brand identity, custom packaging design, and website design for wellness, skincare, and nutrition brands.

We help Wellness businesses create bold, minimal brands that stand out, connect, and drive impact.

Based in Bermuda
Working with clients worldwide

Quick Links

Get in Touch

Contact@think-bloom.com

Bloom Studio
Devonshire, Bermuda
DV08

 

Services
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Strategic Brand Identity Design | Skincare Branding & Packaging | Food & Beverage Brand Design | Website Design for Skincare, Food & Beverage Companies | Packaging Design for Wellness Brands

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