
Strategy
Messaging
Identity Design
Packaging Design
Printed Marketing Assets
Freshly Squeezed For You
Fresh Squeeze Juice Bar is a one-stop-shop for healthy refreshments. It uses fresh and quality fruits, vegetables, and spices provided from a local farm. To help the Fresh Squeeze team build their promising brand and evolve their products, we designed a visual identity, including relevant print materials, packaging design, and branding illustrations.​
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Crafting The Strategy
We helped create the best strategy to brand Fresh Squeeze Juice Bar. Over an intensive session, we discovered the obstacles. In the process, we prioritized the needs and goals of Fresh Squeeze Juice Bar and their customers.


Getting To Know The Customer
Lenny Organny cares first. it's the go-to product for naturals obsessed with organic, plant-based hair and skincare. To comprehend their customer's needs, we developed individual profiles that represent target customers.

Customers
Healthy
Conscious
Millenials
Free-Spirited
Leaders​
Defining The Brand
Through the effective strategy we introduced, we were able to extract and refine the brand pillars. As a result, we defined the brand’s personality; how it should look, sound, and act.

Brand Positioning Statement
Fresh Squeeze Juice Bar provides freshly pressed customizable juice to local health-conscious Millenials who seek a wholesome and sustainable lifestyle.
Brand Identity
Our studio developed the identity system to make sure every customer touch-point reflected the Fresh Squeeze Juice Bar brand. The brief included a logo design, a color palette, a new typeface, and coherent design elements.

The Logo
The owner of Fresh Squeeze Juice Bar wanted to stay away from the generic leaf and fruit icons that are commonly associated with organic juice companies. Instead, we combined a cup with the letter F and a drop of liquid.


Selecting the best type
Avenir Sans
Avenir Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Avenir Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Avenir Medium
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Choosing a color palette

Creating Illustrations

The Experience

We created a stimulating, playful experience through various touchpoints and customer interactions.



