Visual Identity Design, Packaging

About the Brand:

Éklatant Beauty believes that beauty should be both radiant and responsible. Their mission is to redefine natural beauty by creating luxurious, high-performance products that enhance confidence while honoring sustainability and the planet. Inspired by the French word “éclatante,” meaning stunning, glowing, and luminous, the brand embodies the essence of effortless beauty with clean, ethically sourced ingredients and innovative formulations that nourishes the skin.

​

Project Overview:

We aimed to create a luxury cosmetics brand that seamlessly blends high-performance beauty with sustainability. The challenge was to develop a modern, elegant, and eco-conscious brand that resonates with beauty lovers who value both clean make-up. Every element—from the sleek, minimalistic, yet bold packaging to the radiant color palette—was designed to reflect sophistication, transparency, and inclusivity.

​

Outcome:

The result is a sleek, sophisticated logo and refined color palette that exudes warmth and elegance. Minimal yet impactful packaging designed with sustainability in mind.  A brand voice that blends empowerment with eco-conscious beauty. The identity transformation has given Éklatant Beauty the foundation to grow into a recognized brand. It embodies confidence, sophistication, and ethical luxury, ensuring that Éklatant Beauty isn’t just another beauty brand—it’s a statement of timeless, responsible beauty.

​