ZEST JUICE
Visual Identity Design, Packaging
About the Brand:
Zest Juice, is a UK-based Startup who believes that real energy comes from nature. They craft their juices using only the freshest, most vibrant ingredients—cold-pressed to preserve every drop of goodness. Their mission is to fuel the body with pure, unprocessed nutrients that awaken the senses and elevate daily routines.
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Project Overview:
Zest Juice was created to fill the gap in the market for a premium, all-natural juice brand that prioritizes wellness and taste. The goal was to develop a brand identity that reflects freshness, energy, and nutrition while standing out in a competitive industry. Our challenge was bringing an exciting, health-driven brand to life in a fresh, modern, and inviting way.​
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Outcome:
The final Zest Juice brand identity is a vibrant fusion of energy, freshness, and modern wellness. The visual language reflects natural vitality through a dynamic color palette inspired by fresh fruits—warm citrus oranges, zesty greens, and refreshing pinks—all embodying the raw beauty of nature’s best ingredients.
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At Zest Juice, we harness the power of fresh, raw ingredients to create the ultimate fuel for your body. We peel, prep, and cold-press the finest fruits and vegetables, extracting every drop of vibrant, nutrient-rich goodness. Unlike traditional methods that use heat and compromise quality, our process relies on pure pressure, preserving the natural flavors, enzymes, and essential nutrients that your body craves.
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Every sip is a burst of pure, revitalizing energy, designed to refresh your mind and fuel your day. No heat, no artificial additives—just real, raw ingredients that work in harmony with your body. Naturally bold, unapologetically fresh.
